About us
ABOUT US
Building a better tomorrow
With the increasing demand for quality tools,
communities of skilled tradespeople are growing
to elevate their craftsmanship.
Explore New Tools
Our machines and tools are designed to meet the needs of professionals and DIY enthusiasts alike. We offer a wide range of high-quality products that enhance productivity and efficiency in various applications.
Start with the customer – discover their needs and provide the right tools for their projects.
Changing the industry is possible.
We’ve done it before.
Meet our team
Dedicated experts fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief engineer, Tony is the visionary behind our product line. He actively engages in the design, development, and customer feedback processes.
Mich Stark
Chief Commercial Officer
Mich is passionate about innovation in the tools industry. With years of experience as a Product Director, he has driven the company’s growth and product excellence. Mich is a visionary leader.
Emily Johnson
Chief Technical Officer
Aline is a key player in our team, leading product development and inspiring our engineers to innovate. She is dedicated to quality and customer success.
Iris Joe
Chief Financial Officer
Emily, with her extensive industry experience, helps us analyze market trends and improve our offerings. She is committed to driving innovation and elevating our brand.